‘Beautiful works of art’
Although posters were used to promote the Olympic Games from the very beginning, it was not until the 1912 Stockholm Games that the first official Olympic posters were produced.
Originally, Olympic posters were a much-needed vehicle for advertising and were affixed to walls, displayed in shop windows, and exhibited in train stations worldwide.
While only one type of poster was produced for the 1912 Games, more recent Games have seen literally dozens of varieties. Many are beautiful works of art. And while many are quite common, samples from the early years of the Games are very rare and valuable.